<div id="invest-design">
    <div id="question">
        <h2>Why Invest In Design?</h2>
        <p>It makes commercial sense.</p>
    </div>
    <div id="answer">
    	<p>We could have chosen to print a big picture of a mighty oak tree and the symbolism of a tiny little acorn. Or we could have written some really lovely things, using fluffy words and clever language. There's a good chance that would have persuaded you that design is worth investing in. But no. There's a good reason why you should invest in design and it's measured in one thing. Cold. Hard. Cash.</p>

		<p>The Design Council conducted a national survey of firms and identified those where the use of design had made a direct impact on a number of measures, such as competitiveness, market share and turnover. They called these businesses "design alert" and here's what they found...</p>
    </div>
	<div id="alert">
	    <p>Every £100 a 'design alert' business spends on design increases turnover by £225.</p>
    </div>
	<div id="competitive">
    	<p>Almost half of all UK businesses believe that, over the past decade, design has become more important in helping them maintain a competitive edge.</p>
    </div>
    <div id="integral">
    	<p>Businesses that see design as integral don't need to compete as much as others. Where design is integral, less than half of businesses compete mainly on price, compared with two thirds of those who don't use design.</p>
    </div>
    <p id="quote" rel="#mies1">Make sure that you're 'design alert'. 
Get a quote today! <a href="#">Get a quote</a></p>
   
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